McDonald’s: Sundial Billboard – Leo Burnett

McDonald’s has set up a billboard that functions as a sundial in Chicago. The sun creeps through the breakfast menu towards a burger n’ fries. The ad agency and an engineer did a great deal of research to find the perfect location create the effect. The aluminum set of McDonald’s arches (which are 4 x 3.5 feet) casts a shadow on a different breakfast item each hour until noon when it casts an undistorted shadow on a sandwich, signaling lunchtime.

By: Leo Burnett
Via: Dsgnwrld.com